Introducing a new Coca Cola drink at the Paaspop festival
- Paaspop, Schijndel, The Netherlands
- April 7, 2023
Festival-goers were intrigued when a mysterious message appeared on their phones, inviting them to gather in the central square of the Paaspop festival. Di-Rect had just finished their set and the lights in the main square had dimmed.
In collaboration, Jack Daniel's and Coca-Cola surprised the audience with a captivating drone show to introduce their new festival drink. The show began with a welcome to the Paaspop audience, but soon the drones began to tell a story. First the image of a Jack Daniel's bottle lit up the sky, followed by the iconic Coca-Cola can. The two symbols then morphed into the words “Perfect Match” and “Born Ready.”.
Roland van Buchem, marketing manager, commented:
With the drone show, we are sending a strong message, but we want to dive even deeper into the festival scene. Paaspop is just the beginning!
Thousands of people cheered after the show. For them, the drone performance was the perfect start to an unforgettable Paaspop evening, and for JD and Coca Cola it was the perfect way to launch their new product.
