Complete guide to starting a turnkey VR arena with Ink7Lab + Phenomena

You want to open a VR arena in Milan, Rome, Bologna, Florence, Turin, Verona, Lugano Or in any other Italian or Swiss city?

With Ink7lab, today you can do it easily, quickly and with the best offer in the market, in terms of quality, support and price.

Request your free consultation today!

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🔥Complete guide to starting a turnkey VR arena with Ink7Lab + Phenomena

Opening a VR arena is one of the most exciting opportunities in the entertainment industry today.o. Immersive experiences, such as VR laser tag or free roam VR, are revolutionizing the way we experience gaming and events.

According to PwC, the global virtual reality market will generate more than $7.5 billion by 2026, with +27% annual growth for experiences in physical spaces.
In Italy and Switzerland, the potential is still unexplored: less than 7% of arcades have integrated VR solutions.

With Ink7Lab + Phenomena you can open a VR room in just 20-30 days, starting with 25 m². You have technology, support and content ready to go. But real success? It also depends on you.

For the same quality, No one in Italy offers a turnkey VR package on these terms.

Request your free consultation today!

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What is a VR room and why it works today

A VR game room is a space where people have immersive experiences through virtual reality viewers.
It is not just play: it is entertainment, sociability, discovery.

The 5 reasons why a VR arena today is a winning business:

🎯 Engaging and memorable experience
👨‍👩‍👧 Suitable for all ages: families, schools, groups
🧠 Short but intense format (10-minute sessions)
💼 Perfect for corporate events and team building
📈 High hourly profitability due to fast rotation

📐 Space and structure

Minimum: 5×5 m → 4 players
Expandable up to 8×8 m → 8 players
Flexible set-up: fixed or mode portable VR arena rental

👤 Personnel needed

1 operator per session is sufficient
Comprehensive training provided by Ink7Lab

🕹️ Available games

With Phenomena you offer a VR arena software With top titles:

⚔️ VERSUS - dynamic duel
🚀 Gravity League - futuristic sport
🤖 Omega Protocol - cooperation and action
🏺 Enter the Duat - narrative adventure
🧠 The Smurfs - experience for children
🕵️‍♂️ Many other games available upon request

💶 How much does it cost to open a VR game room?

Opening a VR arena does not require prohibitive budgets.
Thanks to our model without franchise, costs are flexible and affordable.

💸 Indicative costs

🥽 Visors + system: included in our proposal
💻 Phenomena games license: monthly, annual or pay-as-you-go
📦 Marketing materials: including
🛠 Remote support: including

✨ We can configure B2B VR solutions For fairs, events or temporary locations.

💰 Average price for a 10-minute session

🎟️ The average price for a 10-minute VR session varies between 8 € and 12 € per person, based on:

📍 Location (tourist, urban, commercial center)
🎯 Audience type (students, families, businesses)
🧩 Added value (packages, customizations)

In corporate settings or with party packages, the price can go as high as 15-20 € per person.

With active management and 30-40 sessions per day, you can generate over 25,000 per month, even with small spaces.

🎁 How to attract customers with packages and events

Integrating packages is the key to increasing margins and differentiating yourself.

🧩 Winning ideas

🎉 VR birthday parties with gadgets and cake
🏢 Corporate events with team-based sessions.
🏫 School packages with educational activities.
🎮 Themed weekend: tournaments, cosplay

Arenas that offer packages increase revenues by the +35% than those that offer only basic sessions.

❓ Frequently asked questions

How long does it take to be operational?
⏱ About 1-2 weeks From confirmation, including setup and training.

Can I customize my arena?
✅ Yes! Logo, colors, name: everything is tailor-made. No franchise constraints.

Is it also suitable for small business owners?
Absolutely. With a good location and at least 25 m², you can also start on your own.

📍 Why Choose Ink7Lab

🔗 Partner Phenomena in Italy and Switzerland
🧠 Concrete experience in VR and immersive events Milan
💼 Real support: technical, marketing, strategic
🚫 No franchises: maximum freedom and customization

Request your free consultation today!

You want to open a VR arena in Milan, Rome, Turin, Lugano Or in any Italian or Swiss city?
At Ink7Lab, we help you turn your idea into a business.

SEND REQUEST AND BOOK

Bring VR gaming to your city

With Ink7Lab you can start a VR arena with free roam games, offering unique experiences and a profitable business with complete solutions and professional hardware.

✨ Do you want to open a VR arena in Italy?

With Ink7lab and Phenomena or Battle Start, today you have access to the VR proposal. more competitive in the Italian and Swiss markets:
turnkey, complete, no-strings-attached, sustainable investment and concrete results.

Request your free consultation today!

SEND REQUEST AND BOOK